Follow us
划动查看中文版
Lu Xiaoyan, director of the Minhang Culture and Tourism Bureau, stated that the district’s culture and tourism sector is accelerating its development path to telling rich stories as well as promote the integration with cultural and historic landmarks with sightseeing and residents’ daily lives. Pujiang Town’s Oriental Intelligent Media City hosted the Micro Drama Technology Industry Promotion Conference earlier this year.
The media city is a national-levelaudiovisual industry cluster developed by SMG. It has brought together more than 300 organizations specializing in film and television, cultural technology and digital content. Minhang has launched eight specific measures for micro-short dramas, allocating 30 million yuan in dedicated funding with a clear focus on platform development, content creation, technological innovation and talent recruitment and development, providing end-to-end support for the deep integration of artificial intelligence (AI) and the micro-drama industry.
"Video documentation and visual story-telling have become a mainstream form of communication," explained Lu. Nowadays, a three-minute short drama can promote an obscure little restaurant in no time, whilst a video exploring a venue with a sense of history can put an old street back on young people's travel itineraries. Micro dramas are not merely entertainment formats, they are becoming one of the most effective mediums for promoting culture and tourism, she explained during the Micro Drama Technology Industry Promotion Conference.
Minhang has a rich foundation and solid industry background and promoting this sector has not come out of thin air. The Zizhu National Online Audio-Visual Base provides the industrial foundation, whilst Oriental Intelligent Media City serves as a hub for industry clustering.
Leading colleges such as Jiaotong University, the Shanghai Theatre Academy and East China Normal University continue to supply creative talent, whilst the science and technology innovation resources of Grand NeoBay provide support for the application of AI technology. Furthermore, the Hongqiao Business Hub in the north and the policies of the China Free Trade Zone (Shanghai) have opened up channels for content to reach international markets.
With all five conditions, namely favorable policies, funding, platforms, talent and technology, in place, a complete ecosystem of Minhang's AI-empowered micro-short drama sector is coming into shape.
Authorities are also trying to turning scattered urban memories into a shareable cultural and tourism topics that are fit for online public promotion and communication.
For example, Minhang Hotel has hosted many national leaders and foreign dignitaries, with numerous cultural figures visiting, leaving behind a wealth of cultural stories through their writings and oral accounts, Lu observed.
"The true cultural and tourism value of historic buildings and traditional flavors means they are not merely relics or just anecdotes, but places where emotional resonance is fostered."
"Developing cutural and tourism industry is all about providing people with a rich sense of experience and emotional value," she added. On the basis of this insight, the "Come and Join Our Treasure Hunt in Minhang" competition was launched earlier this year, encouraging all subdistricts, towns and the Xinzhuang Industrial Zone to dig deeply into local history and cultural anecdotes.
Through short plays, micro dramas, oral histories and documentary recordings, the initiative aims to link cultural and tourism sites rich in history, heritage and stories into a cohesive narrative. There is but one objective: to encourage more people to visit Minhang and discover Shanghai’s hidden treasure and urban legacies.
The Grand NeoBay Library, spanning an area of 16,000 square meters, is the city's largest subdistrict-level library, and has been designated a municipal model library.
Yet this is more than just a library. Nine major event series run continuously throughout the year, with talks, and forums with famous academicians and scientific researchers held regularly, bringing cutting-edge knowledge closer to ordinary citizens over the weekends.
From 2026 to 2030, organizers and management teams of the library will continue to make full use of the resources of neighboring universities, research institutes and science and technology innovation enterprises to further establish itself as a high-quality cultural landmark within the Grand NeoBay Science and Technology Innovation Zone.
In 2028, the Feng Yuan Art Museum will open within Minhang Cultural Park with a floor area of 22,000 square meters, and it is set to become a major artistic landmark in Shanghai.
The Meilong area will introduce China's first Harry Potter Studio Tour, a 53,000-square-meter attraction and experience project based on the world-renowned film series, along with an immersive experience zone, a themed hotel and a speciality market.
The Zhaojialou Ancient Town will undergo a comprehensive upgrade, re-emerging as a new benchmark for international historic towns.
These projects are not isolated cultural and tourism sites, but rather a network of destinations that is taking shape.
Minhang is striving ahead by promoting in-depth culture experiences, a vibrant tourism atmosphere and a resilient industry and warm-hearted living environment.
很少有人会把“经济大区”和“文旅目的地”放在同一句话里——直到你站在一号路的香樟树下，看到百年厂房的红砖墙里走出拎着咖啡的年轻创业者，才会意识到，这座城市的故事，远比标签复杂。
2026微短剧技术产业促进大会上，区文化旅游局局长陆晓燕一句话点出了转型核心：“不仅要办好文旅事业，更要做强文旅产业。”这不是措辞上的微调，而是方向上的转身——从公共服务走向内容产业，从“有活动可看”走向“有故事可讲、有产品可卖、有生态可持续”。沿着这条新路，闵行文旅正在三个维度同步提速。
押注AI+微短剧：
3000万元买的不只是流量
微短剧技术产业促进大会选在东方智媒城举行，本身就是一种态度。
这里是SMG打造的国家级大视听产业集聚区，300多家影视、文化科技、数字内容机构在此汇聚。闵行在这里发布“微短剧闵8条”，拿出3000万元专项资金，方向明确：平台搭建、内容创制、技术攻关、人才引育，全链条支持AI与微短剧产业深度融合。
3000万元，在全市同类政策中名列前茅。但这笔钱真正的意义，不在金额本身，而在它指向的产业逻辑。
东方智媒城
“群众的表达与传播习惯已经发生了深刻改变，镜头记录、图文传播成为主流。”陆晓燕说。今天，一条三分钟的短剧，可以让一个无名小馆座无虚席，一段带着历史感的探店视频，可以让一条老街重新出现在年轻人的出行清单里。微短剧不只是娱乐产品，它正在成为文旅最有效的传播介质之一。
闵行发展这一赛道，并非无中生有。紫竹国家网络视听基地提供产业底子，东方智媒城提供集聚载体，交大、上戏、华师大等高校持续输送创作人才，大零号湾的科创资源为AI技术应用提供支撑，北部虹桥枢纽和自贸区政策为内容出海打开通道。
政策、资金、载体、人才、技术——五个条件同时具备，闵行的AI+微短剧赛道，已不只是一个文件里的方向，而是一套正在闭环的产业生态。
“寻宝闵行”：
把散落的城市记忆，变成可传播的文旅IP
一号路的香樟，种于20世纪五十年代，如今已高达十余米，遮天蔽日。树荫深处，上海电机厂、汽轮机厂、锅炉厂、重型机器厂——“四大金刚”——曾在这里撑起中国工业的脊梁。万吨水压机、双水内冷发动机，这些工业遗存不只是历史陈列，它们身上刻着“敢闯敢干”的首创精神，也是闵行最独特的城市基因。
今年恰逢闵行开发区建区四十周年。四十年前，78天建成一条路，是那个年代的奇迹；四十年后，“四大金刚”最新研发的高效能电机、F级重型燃机，在国际上仍处领先，填补国内多项空白。工业的故事，从未停止。
而在一号路的尽头，闵行饭店安静地立着。
这是新中国第一座花园饭店，国庆十周年当天开业。郭沫若登楼远眺，诗兴大发，留下《游闵行》；陈佩秋、谢稚柳夫妇入住期间，用画笔记录一号路建设盛况；几内亚总统、德国副总理等外国政要，也曾在此眺望“闵行一条街”。大堂里，老照片泛着岁月的黄；餐桌上，草头圈子、红烧划水，还是几十年前的味道。
“闵行饭店曾经接待过很多国家领导、外宾，还有很多文化名人曾经来到这里，用他们的笔墨和口述为这里留下了许多文化故事。”陆晓燕的这句话，说出了老建筑、老味道真正的文旅价值所在，它们不是静态遗存，而是情感共鸣的发生地。
更新后的闵行饭店文化墙
“其实文旅就是要给足大家体验感和情绪价值。”陆晓燕说。正是基于这一判断，闵行今年推出“寻宝闵行·马上出发”大赛，发动各街镇深入挖掘在地历史和人文轶事，通过短剧、口述、实录等方式，把有历史、有底蕴、有故事的文旅点位串联成线。目标只有一个：让更多人走进闵行，发现这座城市不为人知的厚度。
从图书馆到国际IP：
闵行文旅的“近悦远来”版图
大零号湾图书馆，外形如一册展开的简牍，总面积1.6万平方米，是全市最大的街镇级图书馆，规模超过许多区级场馆，并获评市级示范馆。
大零号湾图书馆
但这里不只是一座图书馆。九大活动品牌持续运营，“千名院士·千场科普”巡讲让顶尖科学家走进普通市民的周末；国防科普报告、科学读书会，让知识流动从书架延伸到现场对话。院士与市民同坐一堂，这本身就是一种城市文化密度的体现。
“十五五”期间，这里将充分利用周边高校、科研院所和科创企业资源，进一步打造大零号湾科创功能区的高品质文化地标。与此同时，闵行正在举办“声动闵行 我是歌王”2026市民歌手争霸赛，今年还将在全区重点商圈试点推出“一间图书馆”，市民歌声、新书品读、专家讲座、读者分享一起走进商业空间，让文化为商业引流，让商业为文化提供舞台。
这是“近悦”——让闵行市民在家门口就能找到有质感的文化生活。
而“远来”，则需要更大的磁场。
哈利·波特制片厂之旅（上海）项目中的“对角巷”效果图
2028年，冯远美术馆将在文化公园内建成开放，2.2万平方米的空间，将成为上海重要的艺术地标；梅陇区域引进全球顶级IP哈利·波特影视制片厂体验项目，沉浸式体验区、主题酒店、特色市集同步配套；浦江召稼楼全新升级，以国际化古镇新标杆的姿态重新出发；能容纳三到四万人的国际演艺中心，正在积极争取落地。
冯远美术馆效果图
这些项目，不是孤立的文旅点位，而是一张正在成形的目的地网络。它们共同回答了一个问题：为什么要来闵行？
“文化有厚度、旅游有热度、产业有力度、民生有温度。”这是闵行文旅“十五五”的目标，也是这座城市正在兑现的承诺。
闵行一号路
一号路的香樟还在生长，老饭店的灯还在亮着，图书馆的书页还在翻动。而在不远的将来，当哈利·波特的魔法世界在梅陇落地，当冯远美术馆的大门在文化公园敞开，当召稼楼以全新面貌迎接八方来客——那时候的闵行，将不再只有一个经济大区的标签，而是一个让人真正想来、来了还想再来的城市目的地。
Swipe for Chinese version
Reported by Wang Ruoxi
Edited by Yue Shunshun, Shi Sijia
Reviewed by Liu Kebo, Shi Sijia
